Korean street dessert.
Made fresh.
CRISPY OUTSIDE. SWEET INSIDE. ALWAYS MADE TO ORDER RIGHT IN FRONT OF YOU.
Crispy Outside, Sweet Inside
Meet Hotteok
Meet the Owner
Hi, I am Euna, the owner of ROC’N’SEOUL.
ROC’N’SEOUL began with a simple idea of bringing the warmth and comfort of Korean street desserts to the Rochester community. I grew up with flavors that are both nostalgic and joyful, and I wanted to create something that people can not only taste, but also experience and share.
Every item is carefully prepared with attention to detail, with the goal of offering something that feels both special and familiar at the same time.
About Us
ROC’N’SEOUL is a Korean dessert brand based in Rochester, specializing in hotteok, a beloved Korean sweet pancake.
We focus on creating fresh, made to order desserts that are warm, comforting, and perfect for sharing. Our menu is designed to bring people together, whether it is a family gathering, a casual treat, or a special event.
By combining traditional flavors with a modern presentation, ROC’N’SEOUL offers a unique dessert experience that is both authentic and approachable.
Our Mission
Our mission is to make the world a better place by delivering joy, warmth, and meaningful moments through food.
We believe that even a simple dessert can bring happiness, connection, and comfort. At ROC’N’SEOUL, we are committed to creating experiences that make people smile and feel valued.
As our business grows, we are dedicated to giving back by contributing a portion of our work to support children and families in need. We hope to inspire the next generation to grow with hope, confidence, and a desire to make a positive impact in their own way.
From small moments of happiness to a greater purpose, our goal is to create something that goes beyond food and becomes a source of inspiration.
EASY. DIFFERENT. MEMORABLE.
Make it an event.
We bring the cart, you bring the people. Fresh hotteok made
live at your wedding, corporate event, or backyard party.
The Menu
Keep it tight, do it right. Our focused selection of street food staples.
Hotteok
The classic. Sweet, crispy, perfect.
Fried Dumplings
Savory mandu, pan-fried to a crisp.
Yuzu Ade with Lemon
Cold brews, teas, and refreshers.
SIGNATURE
ROC SIGNATURE HOTTEOK SUNDAE $15
(Crispy King Hotteok + cold vanilla Ice cream + all toppings)
• Ice cream is packed separately to keep it perfect for takeout
